Just heard about this today. Not sure how i feel about it. Seems like it's one step away from being an independent brewery and one step closer to becoming like an AB InBev
or they could be just fighting back from the big dogs taking overJust heard about this today. Not sure how i feel about it. Seems like it's one step away from being an independent brewery and one step closer to becoming like an AB InBev
IMO....It was almost a must do for Sam Addams as their growth is tied to seltzer water and hard apple cider as their beer sales have been falling off. Their ‘76 brand was to help rise their sales but it too hasn’t done very well and as recently as early April this year, Goldman Sacks downgraded Sam Addams to Sell (from your investment portfolio). So I see this more of a desperation move rather than a thumbing the big guys.