Congratulations! That's a pretty good spot for not being focused on 'winning' but instead just brewing great beer.
Just wondering though, what kinds of things / ideas do you think would help bring the ranking upwards? I mean, I have to assume you brew the best beer you can, and having never visited (yet) I can't say if there's anything obvious needing attention (probably not). And if you don't want to divulge trade secrets, that's just fine.
Trade secret 1...
Work your ass off! Then when you think it's time to coast, work harder! Haha
Honestly, being passionate about and loving what I do, makes the work easy.
Things to work on are never ending. Continuous process improvement and attention to details are big parts of it.
I think the next steps will be to hire an assistant brewer that can take some work load off me so that I can dedicate time to what's coming.
Hopefully, food in 2022!
We have snacks, and have used food trucks, but to me, that doesn't cut it.
To improve the total customer experience, food, even a small menu, is important.
And now the BUT...
Food is an entire new and different business.
A different level food license, equipment, the footprint to put it into, how to serve it, staffing, a menu that is small, changing and superb, are just a few of the new things to address.
Another thing is to continue to find what the customer wants. That can be a type of beer that they want that I might not consider, or some form of entertainment.
We started Trivia about 6 weeks ago on Thursday night, and now that's our busiest night of the week. Who'd have thunk it?
I hope that answers some of the questions, and I'm always open for suggestions. Feel free to offer ideas.