I think
@Bigbre04 would have to comment, but in the south Texas heat, "big" beers are ok but by and large 'session' strength beers are overwhelmingly more popular. Hefe, Pils, Bavarian Lager, Alt, Belgian Blonde, tend to be the "lights on" beers. DIPAs are great, but I'm 3-4 hours of cutting on a 60 inch zero turn about once every 10 days in the growing season - until the drought kills off the grass and weeds about late September - early October. First I have to hydrate after that and then pils is a solid choice. DIPA? Not so much, unless I want a 4 hour nap.
Neighbors tend to have more simple taste too, so intro'ing them to NEIPA has been a challenge. WC, similar. The 'enthusiast' beers get overlooked for the simpler, more 'thirst quenching' styles.
My local place has a harder time emptying kegs of Dunkel, stout, porter, etc.