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That's a good way to turn a Bud Light drinker into a Coors Light drinker. Give them something not too far away from what they know, but more flavorful. The bready malt of a Helles or Koelsch, the light esters of a Blonde, something not too overwhelming. That's how I converted a friend from Bud Select, not by handing him my incredibly complex, flavorful Saison, but by handing him a blonde ale.
I suppose it wasn't that funny.
All joking aside, couldn't agree with you more. Give them something that they are familiar with, just amped up a bit.