Remember that his ‘clients’ are all used to very pale macro beers, thus their universal query ‘why us this beer do dark?” I mean, a Guinness would cause their collective heads to explode. If the expectation is ‘very pale’, then regardless of how good it tastes or how inconsequential color really is, he needs to brew it lighter in color.
@Mastoras007 One trick big brewers use is to brew at a much higher gravity and add water before packaging, which lowers the ABV and lightens the color. And gives you larger batches than your equipment capacity.
@Mastoras007 One trick big brewers use is to brew at a much higher gravity and add water before packaging, which lowers the ABV and lightens the color. And gives you larger batches than your equipment capacity.