Talk about a golden horseshoe up your a$$

[Ward Chillington]

Jim Koch makes it into the billionaires club .....but not for beer!

Forbes: Sam Adams Beer Magnate Jim Koch Debuts On The Forbes 400 Thanks To Hard Seltzer And Spiked Ice Tea.
https://www.forbes.com/sites/giacom...00-thanks-to-hard-seltzer-and-spiked-ice-tea/

 

[thunderwagn]

We do drink a lot of hard seltzer a at our house. We've always got a heavy stock of Truly's in the fridge.

 

[James_sweden]

Fashion Is what it is... I remember alcopops being "the thing" when I was first starting proper work, now it is hard seltzer. Not my thing, but if you like it, enjoy!

 

[SabreSteve]

My thing is if you don't want the calories don't drink...

 

[Ward Chillington]

Fashion Is what it is... I remember alcopops being "the thing" when I was first starting proper work, now it is hard seltzer. Not my thing, but if you like it, enjoy!

Ooh yeah, without a doubt, a fad. What's next is the guys in the marketing departments' question. And it's funny what flops and what flies like why was Zima a one hit wonder and wine coolers hang on the way they have or why did cider take the back seat to hard seltzer the way it did....most likely the calorie count!

 

[Bulin's Milker Bucket Brews]

Well to quote Tom T. Hall..."I like beer."

 

[BOB357]

Well to quote Tom T. Hall..."I like beer."

It makes me a jolly good feller I'm with you bud!

 

[BOB357]

Ooh yeah, without a doubt, a fad. What's next is the guys in the marketing departments' question. And it's funny what flops and what flies like why was Zima a one hit wonder and wine coolers hang on the way they have or why did cider take the back seat to hard seltzer the way it did....most likely the calorie count!

Amazing, they price they get for it. Koch is an example of the huge margins.