So what's up with the sudden 66% increase of the (annual) membership price? First you make impossible to pay by anything other than credit card (not a standard method of payment in every country!), then you change the annual payment option into a subscription you have to cancel (unless one buys a gift membership for yourself) and now the yearly subscription fee has risen from $15 (I think) to $25!! Sorry, but that's it for me. I like the simplicity and the options of Brewer's Friend, and especially the fact that it's web based, but $25 a year is just too much. Luckily I still have 7 months of premium to go, so I have time to find replacement brewing software.