Fake News from Big Beer?

Discussion in 'General Brewing Discussions' started by Ward Chillington, Jan 14, 2020.

  1. Ward Chillington

    Ward Chillington Well-Known Member

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  2. Steve SPF

    Steve SPF Active Member

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    I'm super cynical about big beer. Bud Light is shockingly bad, like Budweiser with all the flavour ripped out...

    These products just prove the power of advertising, the triumph of form over substance and all that.

    The brewing Holy Grail in the UK is a 2.8% ABV beer that they can persuade us to drink in volume. Bud light and its branding plus marketing budget are another step closer to that.
     
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  3. Head First

    Head First Well-Known Member

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    Makes sense to me. Fake advertising to promote a fake product.:rolleyes:
     
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  4. Ward Chillington

    Ward Chillington Well-Known Member

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    My dad used to tell me that anything that was being sold on TV was not what they want you to believe! Beer advertising in the US by Bud in 2017 $1.53 Billion.....Heineken $173 Million.....Yuengling $10 Million...our local craft beer guys are probably getting one their kids or a faithful customer to build their web site for a few pints whenever they drop in.....are you following the trend here?
     
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  5. Steve SPF

    Steve SPF Active Member

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    And that's how they sell to us sheeples, that's why McDonalds are still in business. If it's on the magic box in your house it has to be true. It's how president's get to be president's; biggest budget gets the prize.

    There has to be a lesson in it somewhere and yet we keep on falling for it. Pretty sure I would quit drinking if there was only Bud Light though, either that or learn to brew my own :)
     
  6. BOB357

    BOB357 Well-Known Member

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    I'm glad Pabst doesn't advertise on TV :)
     
  7. Ward Chillington

    Ward Chillington Well-Known Member

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    LOL...they rely on the best form of advertising....word of mouth...by Hipsters!
     
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  8. BOB357

    BOB357 Well-Known Member

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    I never associated PBR with hipsters. Guess I must not be one of them :) It is pretty popular with homebrewers when we they want to reach for a quick can of lawnmower beer. It appears that GABF judges like it too.
     
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  9. thunderwagn

    thunderwagn Well-Known Member

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    #9 thunderwagn, Jan 17, 2020 at 12:37 PM
    Last edited: Jan 17, 2020 at 12:47 PM
    I like it. Not real sure what a hipster is, but if they like PBR too, so be it!
     
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  10. BOB357

    BOB357 Well-Known Member

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    I think we're too old and set in our ways to be defined as hipsters.

    Hipster(noun), a person who follows the latest trends and fashions, especially those regarded as being outside the cultural mainstream.
     
  11. Nosybear

    Nosybear Well-Known Member

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    You should have seen the line at the Pabst booth at GABF in 2017 - longest line in the place! Great, little-known beers all around and the hipsters are lined up football-field long to get a PBR.
     
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  12. BOB357

    BOB357 Well-Known Member

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    Great! We all need to keep the brand alive. Surprised that most of the hipsters aren't seeking out hazy beers :)
     
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  13. Ward Chillington

    Ward Chillington Well-Known Member

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    Yeah.... our beards are too short and too gray!

    [​IMG]
     
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  14. thunderwagn

    thunderwagn Well-Known Member

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    Lol. So many things. So many things.
     
  15. BarbarianBrewer

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    The bean counters at Bud probably started with the hypothesis that if we will pay good money for plain water in a bottle, then we will pay even more money for flavored water in a bottle.
     

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