Right. So there's 4 ways to go off the top of my head:
- BF eats the extra 45 cents (for an annual membership) so they can offer prospects the added value (security & convenience) that offering PP brings;
- BF subsidizes the cost of PP by increasing all premier memberships slighly.
- BF charges prospects 45 cents extra for the PP security & convenience;
- BF keeps status quo and takes a pass on some prospective membership revenue;
A cost benefit analysis will need to consider: a) Will offering PayPal increase revenue enough or add enough value to justify or offset the cost? And b) Will passing along the added cost to use PP have any negative impacts?
A poor business decision for BF, in my opinion, would be door #4 which has no upside other than being easy. But it's a decision for the boss or the board.